Service Recommendations for Rolex Watches

It is higly recommended having your Rolex timepiece serviced or overhauled, at a minimum, every three to five years, depending on use and conditions. Each Rolex watch produced, and Rolex produces roughly 2,000 watches every day, consists of over 200 parts – all working in unison. The tolerances of these parts are measured in microns (thousandths of a millimeter), and the day-to-day movement of these parts cause friction. In order to keep your Rolex in high-caliber working order, it must be examined and serviced by a master watchmaker. If your Rolex gets dry, it could stop working altogether.

Our Expertise at Rolex Watches

Manhattan Time Service’s highly qualified watchmakers are in the position to carry out all restoration work or repairs on Rolex watches. Each watch sent to us is examined by a master watchmaker, and a series of detailed tests are carried out before any work is done. A free estimate is also prepared before we begin work so you will know what to expect in terms of time and cost.

The work on your Rolex watch is carried out by a small team of specialists using up-to-date techniques and equipment. We always give special attention to your Rolex timepiece while it is in our care. We use only genuine Rolex components when required for replacement.

Services We Provide for Rolex Watches

• Complete Service \ OH
• Replace any faulty watch parts
• Check whether the watch parts function correctly, and check for rust or wear
• Assemble and lubricate the movement in accordance with the instructions
• Movement functioning check
• Calibration of the mechanism
• Demagnetize the movement
• Crystal replacement
• Hands replacement
• Gasket replacement
• Stem and crown replacement
• Dial replacement or refinishing
• Ultrasound cleaning of the case and bracelet
• Watchbands or Strap replacement
• Polishing
• Pressure test to factory specifications

Rolex Models We Repair

• Air-King
• Date
• Datejust
• Datona
• Day-Date
• Day-Date Oyster Perpetual
• Explorer
• GMT Master
• Masterpiece
• Milgauss
• Oysterquartz
• Sea Dweller
• Sea Dweller DeepSea
• Submariner
• Tudor    Tudor
• Yacht-Master
• Quartz Ladies
• Quartz Men’s
• Cellinium
• Costello
• Danaos
• Prince

Historical Info

Rolex SA was started under interesting terms. It was founded by a non-Swiss, non-watchmaker under a different name than Rolex, but that did not stop Rolex from later becoming one of the most famous (and most counterfeited) watches in history.

In 1905, Hans Wilsdorf, a German, founded Wilsdorf & Davis with his brother-in-law, Alfred Davis. It would be three years before Wilsdorf registered the trademark, “Rolex,” and opened an office in La Chaux-de-Fonds. The company name, Rolex, was finally registered in 1915, and rumor is that the name came from the French phrase, “hologerie exquise,” which means “exquisite watch industry.”

Technical Advancements

In 1931, Rolex unveiled its first self-winding Rolex wristwatch, powered by an internal mechanism that relied on the movement of the owner’s arm. This meant that the need to wind the watch was unnecessary and it kept the power from the mainspring more consistent and reliable.

Rolex was also the first to create a wristwatch capable of water resistance to 100m (330 feet). Hans Wilsdorf’s fascination with timekeeping under water led him to specially making a Rolex watch that attached to the side of the Trieste bathyscape, which explored the bottom of the Mariana Trench. The Rolex watch not only survived the exploration, but kept perfect time during its descent and ascent to the surface.

What Makes a Rolex Unique

A Rolex is a culmination of precision and craftsmanship. Each timepiece is built by watchmakers, designers, chemists and gem-setters, who have all mastered their crafts. For over a century Rolex has been the iconic brand of luxury watches.

Recent Events

July 28, 2010

The LPGA’s Commissioner’s Award was given to Rolex SA for its contribution to the sport of women’s golf. Presented by Ladies Professional Golfing Association (LPGA) commissioner, Mike Whan, many golfing legends, dignitaries and celebrities were in attendance.