TAG Heuer Monaco Servicing & Restoration

We can receive watches with extensive damage that are in need of a complete restoration, an example being this TAG Heuer Monaco, pictured before (above) and after (below). TAG Heuer’s Monaco is one of the most distinctive models in the brand’s collections, with its iconic square dial made famous by Steve McQueen in the 1970’s film ‘Le Mans.’ Designed by TAG Heuer’s founder Jack Heuer, it was initially released in 1969 and was one of the first square, automatic chronographs. The style has remained synonymous with motor sports to this day. If you look at the before and after pictures, this watch is almost unrecognisable as the same timepiece. When the watch first came in store its lower pusher was missing, the hands had come off from the posts and the posts were very damaged, the crystal had broken, the whole case was scratched, dented and deformed and the band was old and deteriorating. To restore the watch to its original condition, we gave it a full overhaul. Along with servicing the movement, we restored the dial, replaced the crystal, pusher and hands. It’s very rare that we can’t fix or service a watch; it only happens if the parts are no longer available. As you can see from the images, following a complete restoration the watch looks brand new. Visit our TAG Heuer Servicing Center for more information>