Historical Info
Corum was founded in 1955 in the Swiss watchmaking capital of the world, La Chaux-de-Fonds. Since its beginning, Corum has represented distinctively different and forward thinking as far as Swiss watchmaking is concerned. Corum’s founders, Gaston Ries and his nephew, René Bannwart, melded their respective strengths as watchmaker and creative genius to build a small private label watch factory. The duo’s audacious originality and the quality of their workmanship helped secure Corum’s success as a trend-setting watch company.
Technological Advancements
Corum watches have been able to hold on to a significant share of the market because of their melodramatic designs and extreme reliability. Corum watches are highly reliant on their design, choosing to focus as much on a watch’s architecture as its inner workings.
What Makes Corum Watches Unique
Corum’s logo, a key, is representative of the company’s first motto, “The key to perfect time.” Additionally, their designs have also “unlocked” key successes for the company, including being the maker of the World Series of Poker watches given to bracelet winners, and then producers of the bracelets themselves since 2007.